• Find the ideal SUV for your needs

    Find the ideal SUV for your needs
  • Electrify your car hire

    Electrify your car hire
  • How to drive safely in Iceland

    How to drive safely in Iceland
  • Motorhomes and camping cars

    Motorhomes and camping cars
  • Iceland Car Rental Deals

    Save up to 5% extra when you book online

    Discover our different mileage options for your Icelandic road trip.

    Enjoy freedom to travel at your own pace and to seek out the unique experiences Iceland has to offer. Discover our different mileage options for your Icelandic road trip and select your rental car from our diverse fleet of new and well-equipped vehicles. 

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Iceland's largest fleet of new quality cars.

Travel Inspiration

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East Iceland: A Complete Guide for Drivers

Discover everything you need to know about seeing the Eastern Region by car.
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Exploring Iceland's National Parks on a Self-Drive Adventure

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Your premier car rental service in Iceland

At Höldur, we boast the widest selection of rental vehicles in Iceland, with over 7,000 vehicles in circulation and numerous rental locations nationwide. We're the leading car rental provider in the country, and we also operate as the local franchisee for Europcar and Touringcars. Holdur Car Rental has been a trusted and experienced travel companion since 1966.