Discover the peace of mind that comes with our comprehensive vehicle coverage options. Learn how to tailor your insurance plan to suit your travel needs and ensure a worry-free journey in Iceland.
With 60 years of experience, Höldur Car Rental offers Iceland’s widest range of vehicles and locations. Choose from 8,000+ cars, including compact models, SUVs, campers, and 4x4 rental Iceland—all maintained for safety and comfort. Our car rental at Keflavík Airport and convenient airport pickup car hire Iceland options make starting your journey easy.
Variety of cars available from small eco-friendly to larger station wagons.

Our fleet of 100% electric vehicles just keeps growing. Choose from a wide range of EVs

No one offers better range of new and well maintained 4x4 small to full size SUVs.

We offer a range of minivans for hire, seating between 7 & 9 people.


Best Car Rental Offers for Iceland Road Trip
Enjoy freedom to travel at your own pace and to seek out the unique experiences Iceland has to offer. Discover our different mileage options for your Icelandic road trip and select your rental car from our diverse fleet of new and well-equipped vehicles. Learn more.
Discover the peace of mind that comes with our comprehensive vehicle coverage options. Learn how to tailor your insurance plan to suit your travel needs and ensure a worry-free journey in Iceland.
Navigate Iceland's unique landscapes with confidence by following our essential driving tips. Discover how to drive safely on gravel roads, cross rivers, and make the most of your Icelandic road trip.
Choosing the right vehicle is key to a smooth journey. Our guide offers practical tips on picking a car, understanding local driving conditions, and making the most of your Iceland adventure.
Unforgettable Iceland Camping Adventures
Enjoy the ultimate freedom to travel at your own pace and wake up to a new, breathtaking view every day. Discover our diverse fleet of new, fully-equipped motorhomes and camping cars, and select the perfect "home on wheels" for your unforgettable Icelandic adventure. Learn more.


No bus ride! Desk inside KEF Terminal
Flugstöð Leifs Eiríkssonar
235 Reykjanesbær
Summer Hours: Daily 05:30 – 02:00
Winter Hours: Daily 05:30 – 01:00
More details

Skútuvogur 8
104 Reykjavík
Summer Hours: Daily 08:00-17:00
Winter Hours: Mon-Fri. 08:00-17:00
Sat. 08:00-16:00 & Sun. 09:00-16:00
More details

Njarðargata - Fluggörðum skýli 23
101 Reykjavík
Summer Hours: Daily 08:00-18:00
Winter Hours: Mon-Fri. 08:00-18:00
Sat. 08:00-17:00 & Sun. 09:00-17:00
More details
Ready to start your adventure? Explore our extensive vehicle selection and book the perfect car for your journey through Iceland.

To rent a standard 2WD car with Höldur Car Rental, the minimum age is 20 years old. For larger vehicles, including, minibuses, and luxury cars, the minimum driver age is 23 years old. All drivers must have held a valid driver’s license for at least one year.
If you plan to stay on the paved Route 1 (The Ring Road) or visit the Golden Circle during the summer, a 2WD car is sufficient. However, if you are traveling during winter (November to April) or plan to explore the Icelandic Highlands, a 4x4 vehicle is highly recommended for safety and mandatory for F-roads.
You can only drive on F-roads (unpaved highland roads) if you rent a permitted 4x4 vehicle. Driving a 2WD vehicle on F-roads is strictly prohibited, illegal, and voids all rental insurances. F-roads are only open during the summer months.
To pick up your car in Iceland, you must present a valid driver's license (printed in Latin characters), a physical credit card in the main driver's name, and a valid passport or ID. Digital driver's licenses are not accepted.
A valid physical credit card in the main driver's name is required at pick-up to hold a security deposit. While you can pay for the final rental cost with a debit card, the initial guarantee must be made with a credit card.
At Höldur Car Rental (Europcar Iceland), every rental automatically includes:
However, because of Iceland’s unique weather and volcanic terrain, we highly recommend upgrading to our Premium protection package. It includes Gravel Protection, Sand and Ash Damage Waiver (SADW), Super CDW and zero-liability for peace of mind.
We offer convenient pick-up and drop-off locations across Iceland, including directly in terminal at Keflavík International Airport (KEF), in downtown Reykjavík, and at regional airports such as Akureyri and Egilsstaðir.
In Iceland, you drive on the right. Headlights must be turned on at all times, day and night. Off-road driving is strictly illegal and carries massive fines to protect fragile nature. The general speed limit is 50 km/h in cities, 80 km/h on gravel roads, and 90 km/h on paved highways.
Iceland’s new road tax is a "pay-as-you-use" model based on the distance you drive. The rate is ISK 8.81 per kilometer (approx. €0.06 / $0.07) for all vehicles under 3.5 tons, including electric, hybrid, petrol, and diesel cars. This amount includes administration, collection fees, and tax. Höldur Car Rental calculates your total distance at drop-off and charges the tax directly to your credit card. To balance this tax, the government has significantly lowered fuel prices at the pump.1
As Iceland’s largest car rental company and the local Europcar franchisee, we combine global standards with deep local expertise. We have been a trusted travel companion since 1966, operating the country's widest network of rental locations. When you book with us, you are choosing a partner with over 60 years of experience in navigating Icelandic conditions.
Absolutely. We are proud to be leaders in the green energy transition in Icelandic transport. Our fleet includes a rapidly growing selection of 100% electric vehicles (EVs) and plug-in hybrids, perfect for environmentally conscious travelers. Whether you need a compact EV for city driving or a more robust electric SUV for the Ring Road, we provide the necessary charging cables and guidance on how to use Iceland’s extensive charging network.
Yes, booking early is the best way to secure a lower rate. We frequently offer seasonal promotions, early-bird specials, and discounts for extended rentals. We recommend checking our website regularly for the latest deals. Additionally, subscribing to our newsletter ensures you are the first to know about upcoming sales and exclusive offers for your Icelandic road trip.
Driving conditions in Iceland vary significantly by season. In summer (May–September), the days are long with nearly 24 hours of daylight, making it easier to explore. In winter (October–April), you must be prepared for snow, ice, and limited daylight. All our vehicles are fitted with studded winter tires during the winter months for your safety. If you plan to travel outside of urban areas in winter, we strongly recommend renting a 4x4 vehicle.
Yes, we are an in-terminal operator at Keflavík International Airport (KEF). Our desk is conveniently located right in the arrivals hall, so you don't need to take a shuttle bus to pick up your car. During the peak summer season, we operate 24/7 to meet all arriving flights. In the winter season, our hours are adjusted to cover scheduled flights, ensuring we are there when you land.
Your safety is our priority. We offer 24/7 roadside assistance throughout Iceland. Because we have the largest network of service stations around the country, help is never far away. In the unlikely event of a breakdown, you can call our emergency number provided in your rental agreement, and our team will arrange for assistance or a replacement vehicle to keep your journey on track.
As the proud local partner of Europcar, Goldcar, and Touringcars, Höldur is dedicated to delivering reliable, eco-friendly service and comprehensive nationwide support. We’re here to make your journey effortless, offering flexible booking options and exceptional customer care at every turn.
Explore Iceland’s breathtaking landscapes with confidence, knowing your vehicle is perfectly matched to your itinerary and the environment. Our expert team is ready to guide you with tailored advice on the best routes and vehicle options for your adventure.
