• Find the ideal SUV for your needs

    Find the ideal SUV for your needs
  • Electrify your car hire

    Electrify your car hire
  • How to drive safely in Iceland

    How to drive safely in Iceland
  • Motorhomes and camping cars

    Motorhomes and camping cars
  • Iceland Car Rental Deals

    Best Car Rental Offers for Iceland Road Trip

    Flexible mileage car rentals in Iceland.

    Enjoy freedom to travel at your own pace and to seek out the unique experiences Iceland has to offer. Discover our different mileage options for your Icelandic road trip and select your rental car from our diverse fleet of new and well-equipped vehicles. 

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Car Rental in Iceland: The Largest Fleet of New & Quality Cars

 

Small, Economy & Compact Car Hire

Variety of cars available from small eco-friendly to larger station wagons.

Compact Car Hire Iceland

 

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Rent electric car for Iceland road trip

Our fleet of 100% electric vehicles just keeps growing. Choose from a wide range of EVs

Iceland electtric car rental (EV)

 

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Iceland 4x4 car rental for highland F-roads

No one offers better range of new and well maintained 4x4 small to full size SUVs.

ice rental 4x4 with Holdur car rental

 

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Iceland rental cars for families and groups

We offer a range of minivans for hire, seating between 7 & 9 people.

minivan rental in iceland

 

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Explore Iceland with a Trusted Partner

 

With 60 years of experience, Höldur Car Rental offers Iceland’s widest range of vehicles and locations. Choose from 8,000+ cars, including compact models, SUVs, campers, and Iceland 4x4 rental—all maintained for safety and comfort. Our car rental at Keflavík Airport and convenient airport pickup car hire Iceland options make starting your journey easy. As the trusted local partner for Europcar, Goldcar, and Touringcars, Höldur delivers reliable, sustainable service and nationwide support.

We are committed to making your travel as smooth as possible, offering flexible booking options and helpful customer support every step of the way. Explore Iceland’s iconic landscapes with confidence, knowing your vehicle suits both your itinerary and the environment. Our experienced team is here to provide guidance on the best routes and vehicle choices for your adventure. Choose Höldur for a seamless experience—where safety, quality, and customer satisfaction come first.

 


  • Vehicle Coverage Options

    Discover the peace of mind that comes with our comprehensive vehicle coverage options. Learn how to tailor your insurance plan to suit your travel needs and ensure a worry-free journey in Iceland.

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  • Driving in Iceland

    Navigate Iceland's unique landscapes with confidence by following our essential driving tips. Discover how to drive safely on gravel roads, cross rivers, and make the most of your Icelandic road trip.

    Read more


    Lesa meira
  • Iceland Car Rental Guide

    Choosing the right vehicle is key to a smooth journey. Our guide offers practical tips on picking a car, understanding local driving conditions, and making the most of your Iceland adventure.

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    Lesa meira

Top Travel Inspiration Blogs for Your Iceland Road Trip

4x4 rental car on Iceland’s Ring Road in early spring (March)
13.02.2026
Practical Travel Tips

Driving in Iceland in March: Weather, Daylight & Safe Itineraries (2026)

Planning on driving in Iceland in March? Get essential tips on weather, daylight hours, and safe self-drive itineraries for your 2026 adventure.
Iceland’s best scenic loops drives
09.02.2026
Road Trip Itineraries

Iceland’s Best Scenic Loops

Follow us on Instagram @holdurcarrental

 

Holdur - Europcar Iceland Top Car Rental Locations:

 

Europcar Keflavík International Airport location

Keflavík International Airport

No bus ride! Desk inside KEF Terminal
Flugstöð Leifs Eiríkssonar

235 Reykjanesbær
Summer Hours: Daily 05:30 – 02:00
Winter Hours: Daily 05:30 – 01:00

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Holdur Europcar Reykjavík Central Skútuvogur 8

Reykjavík Central

Skútuvogur 8
104 Reykjavík
Summer Hours: Daily 08:00-17:00
Winter Hours: Mon-Fri. 08:00-17:00
Sat. 08:00-16:00 & Sun. 09:00-16:00

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Europcar Holdur Reykjavík Downtown Njardargata

Reykjavík Downtown

Njarðargata - Fluggörðum skýli 23
101 Reykjavík
Summer Hours: Daily 08:00-18:00
Winter Hours: Mon-Fri. 08:00-18:00
Sat. 08:00-17:00 & Sun. 09:00-17:00

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Book Your Icelandic Road Trip Today

Ready to start your adventure? Explore our extensive vehicle selection and book the perfect car for your journey through Iceland.

Explore Our Vehicles and Book Now

Toyota Yars Cross

Frequently Asked Questions About Renting a Car in Iceland

What is the minimum age to rent a car in Iceland?

To rent a standard 2WD car with Höldur Car Rental, the minimum age is 20 years old. For larger vehicles, including, minibuses, and luxury cars, the minimum driver age is 23 years old. All drivers must have held a valid driver’s license for at least one year.

Do I need a 4x4 to drive in Iceland, or is a 2WD enough?

If you plan to stay on the paved Route 1 (The Ring Road) or visit the Golden Circle during the summer, a 2WD car is sufficient. However, if you are traveling during winter (November to April) or plan to explore the Icelandic Highlands, a 4x4 vehicle is highly recommended for safety and mandatory for F-roads.

Can I drive my rental car on Icelandic F-roads?

You can only drive on F-roads (unpaved highland roads) if you rent a permitted 4x4 vehicle. Driving a 2WD vehicle on F-roads is strictly prohibited, illegal, and voids all rental insurances. F-roads are only open during the summer months.

What documents do I need to pick up my rental car?

To pick up your car in Iceland, you must present a valid driver's license (printed in Latin characters), a physical credit card in the main driver's name, and a valid passport or ID. Digital driver's licenses are not accepted.

Do I need a credit card, or can I rent a car with a debit card?

A valid physical credit card in the main driver's name is required at pick-up to hold a security deposit. While you can pay for the final rental cost with a debit card, the initial guarantee must be made with a credit card.

What car insurance do I need in Iceland?

At Höldur Car Rental (Europcar Iceland), every rental automatically includes:

  • CDW (Collision Damage Waiver): Protects against major collision costs. You’ll still pay an excess/deductible if damage occurs, but you’re not liable for the full value of the car.
  • Third-Party Liability Insurance: Covers injuries or damages you might cause to others — required by law.
  • PAI (Personal Accident Insurance): As required by Icelandic law, our rates include Personal Accident Insurance (PAI). This coverage protects you and your passengers in the event of injury, providing compensation for disabilities or, in the unfortunate case of a fatal accident, a lump sum indemnity.
  • Theft Protection: Included in our rates and covers you against theft of the vehicle.

However, because of Iceland’s unique weather and volcanic terrain, we highly recommend upgrading to our Premium protection package. It includes Gravel Protection, Sand and Ash Damage Waiver (SADW), Super CDW and zero-liability for peace of mind.

Where can I pick up and drop off my Höldur rental car?

We offer convenient pick-up and drop-off locations across Iceland, including directly in terminal at Keflavík International Airport (KEF), in downtown Reykjavík, and at regional airports such as Akureyri and Egilsstaðir.

What are the most important driving rules in Iceland?

In Iceland, you drive on the right. Headlights must be turned on at all times, day and night. Off-road driving is strictly illegal and carries massive fines to protect fragile nature. The general speed limit is 50 km/h in cities, 80 km/h on gravel roads, and 90 km/h on paved highways.

How does the new Iceland road tax work for rental cars?

Iceland’s new road tax is a "pay-as-you-use" model based on the distance you drive. The rate is ISK 8.81 per kilometer (approx. €0.06 / $0.07) for all vehicles under 3.5 tons, including electric, hybrid, petrol, and diesel cars. This amount includes administration, collection fees, and tax. Höldur Car Rental calculates your total distance at drop-off and charges the tax directly to your credit card. To balance this tax, the government has significantly lowered fuel prices at the pump.

Holdur provides an extensive network of car rental locations across Iceland.